Role: Branding Strategist
Duration: 1 Month
TJHIA PO is a herbal food that is prescribed from ancient times and it uses natural ingredients. In TJHIA PO, we are using fresh herbs and homemade healthy spices for the ingredients. These will certainly create a combination of high nutrition and tasty food.
TJHIA PO wanted to break into younger audiences through its social media and they need a complete social media revamp. Our team consists of four people and I was assigned as a branding strategist.
My job was to give branding direction to my whole team so that our contents fit with the direction we are aiming. The plan consists of workflow, their USP, objectives & goals, and how to achieve them using specific strategy.
Based on my branding direction, we develop a comprehensive plan for their social media and determine when and what to post on a daily basis. Here are some posts that we have uploaded.